About Embracce
Strategic Storytelling for Cities, People & Public Life
At Embracce, we use communication as a tool for civic impact. We collaborate with architects, planners, developers, nonprofits, and government partners to shape narratives that connect communities, build trust, and support more inclusive urban development.
Our work combines digital strategy, public engagement, and place-based storytelling to help translate complex ideas into meaningful dialogue and action. From public walking tours to youth engagement games to accessible digital content, we believe in telling better stories about the cities we build together.
Whether we’re supporting affordable housing initiatives, translating policy into plain language, or designing public events, our goal is always the same: to support projects that make cities more livable, just, and human.
Meet the Founder
M. Alejandra Fajardo – Founder of Embracce
M. Alejandra Fajardo – Strategist | Facilitator | Urbanist
Hi, I’m Alejandra! A communications strategist, trained urbanist, and public engagement facilitator, passionate about building better relationships between people and the places they inhabit.
I founded Embracce to bridge the gap between technical expertise and human-centred communication. With a background in architecture and urbanism, I understand the challenges of conveying complex ideas — and the power of narrative to shift perceptions, build coalitions, and drive change.
My work lives at the intersection of city-building, communications, and civic engagement. I collaborate with mission-driven organizations to design content, experiences, and platforms that invite public participation and align stakeholders around a shared vision.
Whether leading a community event, designing a facilitation tool, or managing a digital campaign, I bring a collaborative mindset, systems thinking, and a deep respect for the public realm.